What is included in online reputation management?

Online reputation management involves a combination of marketing, public relations, legal and search engine optimization (SEO) strategies to promote, protect and defend your online image or business reputation. Google relies on a complex algorithm to determine which search results appear on which page.

Online reputation

management, or ORM, is the process of managing online information about a person, company, or brand. The main objective of ORM is to establish an accurate, sustainable and controllable search landscape that represents the full arc of an organization or CEO.

Online reputation management combines marketing, public relations, SEO and customer engagement. At a minimum, ORM involves monitoring online presence and trying to exercise control over what appears in search results.

Online reputation management

(ORM) means taking control of the online conversation. Their techniques and strategies ensure that people find the right materials when they search for it on the Internet.

Your online reputation determines how others perceive your business when they search for you or stumble upon it online. As a result, online reputation management (ORM) proactively influences the information they will encounter. The ability to create customized reports is essential to demonstrating the impact of your reputation management efforts. Search engine optimization may be a component of an ORM strategy, but it is only a small part of online reputation management.

Online Reputation Management (ORM) uses a variety of tools and strategies to improve and protect one's online presence. Online reputation management companies can create social media accounts on sites that are most relevant to their business (e.g., we believe that a content strategy is the best solution to counteract meaningful negative information online about you or your company). Whether your online reputation is good, bad or non-existent, you can most likely benefit from hiring a reputation management service for your business or for yourself. These efforts take time (if you take the DIY approach) or money (if you hire someone to manage your reputation for you), but it's worth being able to lead the discussion about your name.

Earned media is very important for online reputation management because positive brand mentions reinforce the trust of both your audience and Google. If you're getting into online reputation management for the first time, it makes perfect business sense to leverage the insights of your ORM partner. Scrubbing Your Personal Info from the Internet, by Don Aviv, a member of the Reputation Communications Advisory Board, explains how people search databases work and why they are dangerous. Some companies may need to identify vulnerabilities in their reputation and employ crisis management to restore a damaged reputation.

Shoppers are self-directed, highly informed, and comfortable making quick decisions based on what they see first online. Awards and accreditations don't mean much without a strong reputation behind them; only organizations that improve the online reputation of their suppliers will thrive in this new market.