There are three phases to maintaining brand reputation that include building, maintaining and regaining reputation. Phases for Online Reputation Management This is where your research begins. This involves systematically collecting the information marked by a series of keywords, which you have previously selected, within the time frame you deem appropriate. You should not confuse research with supervision, which is another phase of your management plan.
Research is about knowing what users think of your brand, product or service and seeing what impact that perception in the online world has on your company's reputation. You can measure whether or not your brand has an online reputation, but not a specific number. Once you know where your brand is, you'll know what resources you'll need to consider to control your entire reputation. Therefore, the next step is to implement a monitoring and active listening plan that provides you with daily information about all mentions and references to your brand and your environment on the network, which is known as monitoring.
Just as the research has a first phase of extracting textual information from forums, blogs, websites, etc., depending on the keywords you have previously selected through web mining tools. However, in this case, the time frame in which it is carried out goes from a hypothetical today through a daily and cumulative control of information, which the tools automatically classify. Home Blog Media Monitoring your 5-Step Reputation Management Action Plan This stage of reputation management is done right from the start. You must first BUILD your company's reputation to establish itself in your particular industry.
Reputation management experts are trained to insert positive information to “push down the negative press or make it seem less meaningful. Because digital marketing has become omnichannel, reputation management should be a collaborative effort where everyone on your team can participate. Brand reputation management provides communication professionals with the information they need to maintain control of your brand narrative. Before you can manage your online reputation, you must first learn what is said about you and have an idea of what the sentiment is.
As you dig deeper into the data, create a list of risks and opportunities for brand reputation to inform your strategic objectives going forward. This stage of reputation management is the daily maintenance of reputation and is what is intended to maintain a company's good reputation. Proactive action is an important part of any reputation strategy when planning positive messages, articles, press releases, etc. Review your list of risks and opportunities to identify which colleagues should be involved in developing your reputation management strategy.
You can start with a complete and free reputation analysis to understand where and how your brand needs help. Those big and small actions make your brand's reputation management strategy an absolute must in a digital-driven world. In the past, smaller companies didn't have to worry about creating a comprehensive brand reputation management strategy. Reputation management is the exercise of controlling and improving brand perception in the eyes of the general public.
Because online reputation management can often be counterproductive, it is considered more difficult than traditional forms of reputation management.